MOBILE ADS CONCEPTION | Promoting new game expansions launch
Hearthstone is a free-to-play online strategy card game developed and published by Blizzard Entertainment, built upon the already existing lore of Warcraft.
Available on several devices, Hearthstone is the only game from Blizzard available on mobile.
Every 4 months, a new expansion is available with a full new universe, theme and cards to discover and get to be fully immerged in the adventure.
To promote the launch of these expansions, I have worked on several mobile ads.
From the wireframe to the design, I have imagined a storytelling and played around with some features such ad 180° parallax, swipe functionalities and so more.
I have lead the art direction for the development execution made by an external agency.
CONCLUSION | Introducing new game features
Each new expansion offers new game features that players are looking forward to discover. Through these ads highly branded and immersive, they have acces to a preview of what to expect in game.
Interacting with the player t hrough a gamification of the ad offer a great experience than just a raw marketing message.