BLIZZARD MOBILE ADS

BLIZZARD MOBILE ADS

BLIZZARD MOBILE ADS

ART DIRECTION • UI/UX

ART DIRECTION • UI/UX

Blizzard Hearthstone Mobile ads

MOBILE ADS CONCEPTION  |  Promoting new game expansions launch

Hearthstone is a free-to-play online strategy card game developed and published by Blizzard Entertainment, built upon the already existing lore of Warcraft.
Available on several devices, Hearthstone is the only game from Blizzard available on mobile.

Every 4 months, a new expansion is available with a full new universe, theme and cards to discover and get to be fully immerged in the adventure.
To promote the launch of these expansions, I have worked on several mobile ads.
From the wireframe to the design, I have imagined a storytelling and played around with some features such ad 180° parallax, swipe functionalities and so more.
I have lead the art direction for the development execution made by an external agency.

Blizzard Hearthstone Mobile ads kobolds and catacombs
Blizzard Hearthstone Mobile ads kobolds and catacombs

Geek

Geek

your everyday.

your everyday.

Blizzard Hearthstone Mobile ads knights of the frozen throne
Blizzard Hearthstone Mobile ads knights of the frozen throne

CONCLUSION  |  Introducing new game features

Each new expansion offers new game features that players are looking forward to discover. Through these ads highly branded and immersive, they have acces to a preview of what to expect in game.
Interacting with the player t hrough a gamification of the ad offer a great experience than just a raw marketing message.

Mail      Behance      Dribbble      Twitter      Instagram   •   Linkedin

Mail      Behance      Dribbble
Twitter      Instagram   •   Linkedin