WEBSITE CONCEPTION | Promoting game relaunch
Released in 2015, Heroes of the Storm is a multiplayer online battle arena (MOBA) video game developed and published by Blizzard Entertainment.
The game features heroes from Blizzard’s franchises including Warcraft, Diablo, Starcraft, The Lost Vikings and Overwatch.
Since launch, tons of new content has been added to the game and a relaunch has been set.
To promote Heroes of the Storm 2.0, I have worked on a media campaign focused on user conversion journey.
I have conceived and designed a landing page, addressed to 3 very different targets - churned players, MOBA players and PC gamers -, centered on tailored data media strategies and consumer funnel for each target.