STEICHEN OPTICS

STEICHEN OPTICS

STEICHEN OPTICS

ART DIRECTION • BRANDING • UI/UX

ART DIRECTION • BRANDING • UI/UX

Steichen Optics gaming esport glasses eshop

BRANDING & UI UX /  BORN FROM ESPORTS & TECHNOLOGY.

BRANDING & UI UX /  BORN FROM ESPORTS & TECHNOLOGY.

BRANDING & UI UX /  BORN FROM ESPORTS & TECHNOLOGY.

BRANDING & UI UX /  BORN FROM ESPORTS & TECHNOLOGY.

E­sport and technology came together to give birth to Steichen, a brand focused on crafting gaming and office glasses for a better experience spending hours in front of a screen thanks to a blueprotect filter.
Launched in 2013, Steichen has been working closely with many professional Esport figures to better study their optometric needs.

To reach a better place on the fast-growing esport market, Steichen came to me to work on the branding of their company.
From logotype inspired by gaming and technology, through commercial elements, packaging and booth branding for conventions, to eshop website,
I have driven the overall branding project from concept to execution, highlighting the quality of their products, skills and craft.

Logotype brand branding Steichen Optics gaming esport glasses
Steichen Optics gaming esport glasses packaging boxes
Steichen Optics gaming esport glasses packaging boxes
Steichen Optics gaming esport glasses eshop mobile responsive
Steichen Optics gaming esport glasses eshop desktop
Steichen Optics gaming esport glasses eshop tablet
Steichen Optics gaming esport glasses flyer ad
Steichen Optics gaming esport glasses street ad

Mail      Instagram #1      Instagram #2   •   Behance      Dribbble      Twitter      Linkedin

Mail      Behance      Dribbble
Twitter      Instagram   •   Linkedin