STEICHEN OPTICS

STEICHEN OPTICS

STEICHEN
OPTICS

ART DIRECTION • BRANDING • UI/UX

ART DIRECTION • BRANDING • UI/UX

Steichen Optics gaming esport glasses eshop

BRANDING & UI/UX  |  Global branding from visual identity to website and print supports

E­sport and technology came together to give birth to Steichen,
a brand focused on crafting gaming and office glasses for a better experience spending hours in front of a screen thanks to a blueprotect filter.
Launched in 2013, Steichen has been working closely with many professional Esport figures to better study their optometric needs.

To reach a better place on the fast-growing esport market, Steichen came to me to work on the branding of their company.
From logotype inspired by gaming and technology, through commercial elements, packaging and booth branding for conventions, to eshop website, I have driven the overall branding project from concept to execution, highlighting the quality of their products, skills and craft.

Logotype brand branding Steichen Optics gaming esport glasses
Steichen Optics gaming esport glasses packaging boxes
Steichen Optics gaming esport glasses packaging boxes

Born from

Born from

esports & technology.

esport & technology.

Steichen Optics gaming esport glasses eshop mobile responsive

The quest

The quest

for high performance.

for high performance.

Steichen Optics gaming esport glasses eshop desktop
Steichen Optics gaming esport glasses eshop tablet

CONCLUSION  |  A fast-growing brand on the esport stage

I have been following Steichen Optics since  their very first step on the gaming market and esport stage.

Since several years now, I accompany them to strenghten their identity, serve their values and offer them the best of my skills to develop their brand digitally and physically through an online and offline communication, while esport is more and more popular.

Steichen Optics gaming esport glasses street ad
Steichen Optics gaming esport glasses flyer ad

Mail      Behance      Dribbble      Twitter      Instagram   •   Linkedin

Mail      Behance      Dribbble
Twitter      Instagram   •   Linkedin