E­sport and technology came together to give birth to Steichen, a brand focused on crafting gaming
and office glasses for a better experience spending hours in front of a screen thanks to a blueprotect filter.
Launched in 2013, Steichen has been working closely with many professional Esport figures to better study their optometric needs.

To reach a better place in the fast-growing Esport market, Steichen came to me to work on the branding of their company.
From logotype inspired by gaming and technology, through commercial elements, packaging and booth branding for conventions, to eshop website,
I have driven the overall branding project from concept to execution, highlighting the quality of their products, skills and craft.